HELLO THERE, I AM
Victoria
Abiola
Ajayi - V.A.A.
finance | women's leadership | author
IN THE NEWS
Favourite Quotes
- The growth and development of people is the highest calling of leadership’’ – Harvey S. Fireston
- If you are not part of the solution, you are part of the problem” – African Proverb
- No one likes to be around a drainer, if you find that you are being avoided, check yourself” – VAA
- “The surest way for money to find you is to create value”. – VAA
- The quickest way to earn respect & gain influence is to bring something of value to the table” – VAA
Victoria is a seasoned business executive and chartered accountant. She wears multiple hats as a career professional, an entrepreneur and a socialpreneur. She is the founder of Nigeria’s foremost leading multistore and electronic gift card company, Emerald Cards Solutions. She is also the author of the book, The Precision-Led Woman, A Definitive Guide To Landing Leadership Positions.
She is an elected member of the global governing council of The Association of Chartered Certified Accountants (ACCA) where she serves on the Remuneration Committee. She is a member of the Institute of Directors and The Society for Corporate Governance , Nigeria. She also currently serves on the Advisory Board of a gender finance and impact investment Fintech.
Victoria is a staunch advocate for women’s leadership. Her desire to see women rise to the uppermost echelons of their career led to the establishment of an Accounting Women’s Network where she is actively involved in encouraging, engaging, and equipping women to develop their capacity for executive and strategic leadership. She is a mentor to many women aspiring to have a career in finance through a structured mentoring programme within her network. As a gender equality proponent and supporter of SDG 5, she founded (WIBA),Women Inclusive Boardroom Africa, a social enterprise that aims to develop a pipeline of middle and senior level women ready for the boardroom.
She is an ardent promoter of financial inclusion and financial literacy. Through her free Financial Wellness workshops, she helps individuals and staff of various organisations understand how to create a personal financial plan and meet their long term financial goals using a 3-step model she developed.
Victoria has an MBA from IESE Business School, Spain, a Master’s in Financial Management from Liverpool John Moores University, U.K. and a BSc.(Hons) in Applied Accounting from Oxford Brookes University. She is also an alumnus of; Executive programmes at Cambridge Judge Business School & Harvard Business School.
She is happily married to Adedayo Ajayi, with two children and lives in Lagos, Nigeria.
WOMEN’S LEADERSHIP ADVOCATE
WOMEN ON BOARDS PROMOTER
PERSONAL FINANCE EDUCATOR
SERVANT LEADER
- Advocate of the Year for Nigeria, 2018 - The Association of Chartered Certified – (ACCA)
- Advocate of the Year for Africa Region, 2019 – The Association of Chartered Certified Accountants (ACCA)
- Exceptional People Leader, 2020 – The Great Place to Work Institute, Nigeria
- Top 50 Women in Accounting 2021 – Ignition
- Top 100 Career Women in Nigeria 2022 – 9 to 5 Chick
- 50 Inspiring Nigerian Women 2024 - Business Day
- 15 Inspiring Women Leaders in Nigeria 2024 - This Day
- International Women’s Month (2025): Arise News Honours Women Making Impact
- Top 15 Nigerian Women leading top companies 2025 - QED
- Arise News honours TVC GMD/ CEO, Ajayi as one of 65 Women of Impact
- A guide to confident and purposeful leadership – A review of Victoria A. Ajayi’s The Precision-Led Woman
INSPIRING LEADERSHIP EXCELLENCE
- BOOKS
- PODCAST
The Precision-Led Woman
testimonials
What People are saying about VAA
resources
articles/blog & free materials
Life and work can throw some pretty unexpected challenges our way.
Growing in your career isn’t just a matter of luck.

