Victoria Abiola Ajayi

HELLO THERE, I AM

Victoria
Abiola
Ajayi - V.A.A.

finance | women's leadership | author

IN THE NEWS

Victoria Abiola
Victoria Abiola Ajayi, Women's Leadership Advocate and Author of Precision-Led Woman
Victoria Abiola Ajayi, Women's Leadership Advocate and Author of Precision-Led Woman
Victoria Abiola Ajayi
Victoria Abiola Ajayi
PERSONAL MANTRA – VALUE ADDITION ALWAYS

Favourite Quotes

Victoria Abiola Ajayi
Profile & Education

Victoria is a seasoned business executive and chartered accountant. She wears multiple hats as a career professional, an entrepreneur and a socialpreneur. She is the founder of Nigeria’s foremost leading multistore and electronic gift card company, Emerald Cards Solutions. She is also the author of the book, The Precision-Led Woman, A Definitive Guide To Landing Leadership Positions.

 

She is an elected member of the global governing council of The Association of Chartered Certified Accountants (ACCA) where she serves on the Remuneration Committee. She is a member of the Institute of Directors and The Society for Corporate Governance , Nigeria. She also currently serves on the Advisory Board of a gender finance and impact investment Fintech.

 

Victoria is a staunch advocate for women’s leadership. Her desire to see women rise to the uppermost echelons of their career led to the establishment of an Accounting Women’s Network where she is actively involved in encouraging, engaging, and equipping women to develop their capacity for executive and strategic leadership.  She is a mentor to many women aspiring to have a career in finance through a structured mentoring programme within her network.  As a gender equality proponent and supporter of SDG 5, she founded (WIBA),Women Inclusive Boardroom Africa, a social enterprise that aims to develop a pipeline of middle and senior level women ready for the boardroom.

 

She is an ardent promoter of financial inclusion and financial literacy. Through her free Financial Wellness workshops, she helps individuals and staff of various organisations understand how to create a personal financial plan and meet their long term financial goals using a 3-step model she developed.

 

Victoria has an MBA from IESE Business School, Spain, a Master’s in Financial Management from Liverpool John Moores University, U.K. and a BSc.(Hons) in Applied Accounting from Oxford Brookes University. She is also an alumnus of; Executive programmes at Cambridge Judge Business School & Harvard Business School.

 

She is happily married to Adedayo Ajayi, with two children and lives in Lagos, Nigeria.

Victoria Abiola Ajayi, Women's Leadership Advocate and Author of Precision-Led Woman
INTEREST & PASSION

WOMEN’S LEADERSHIP ADVOCATE

Through Accounting Women’s Network, female accountants and women in finance are provided a safe space to support, equip and help each other thrive in their careers through; Training, Mentoring, Advocacy and Career Development activities.

WOMEN ON BOARDS PROMOTER

Through WIBA, my goal is help a minimum of 10,000 women in middle and senior management across Africa build the capacity needed to attain board positions.

PERSONAL FINANCE EDUCATOR

Through my Financial Wellness Workshops, I help individuals and employees of various organisations understand their long-term financial goals and create a plan for them to achieve it.

SERVANT LEADER

Through my social media channels – @VAAInsights, I educate and inspire rising young leaders on how to become leaders’ par excellence.
Victoria Abiola Ajayi, Women's Leadership Advocate and Author of Precision-Led Woman
AWARDS & recognition
Victoria Abiola Ajayi

INSPIRING LEADERSHIP EXCELLENCE

Victoria Abiola Ajayi

The Precision-Led Woman

A definitive guide to landing leadership positions
Victoria Abiola Ajayi, Women's Leadership Advocate and Author of Precision-Led Woman

Empathy vs Sympathy

The Value Edge Podcast by VAA
Author of Precision-LED Women: A Definitive Guide to Landing Leadership Position.

Flying Solo vs Professional Networking

The Value Edge Podcast by VAA
Victoria Abiola Ajayi

Confidence vs Arrogance

The Value Edge Podcast by VAA

testimonials

What People are saying about VAA

resources

articles/blog & free materials

articles
APRIL 2026

Life and work can throw some pretty unexpected challenges our way.

How we choose to tackle these challenges not only shapes the outcome but also influences how others see us. Taking a thoughtful approach often leads to better results than reacting on impulse…
articles
APRIL 2026

Growing in your career isn’t just a matter of luck.

It takes personal discipline, the ability to stay focused, follow through, and prioritise what really counts. Without that discipline, even the most talented individuals can find themselves falling short…
articles
APRIL 2026

The future belongs to those willing to evolve ahead of change.

The world of work is changing faster than job titles can keep up. Many roles that professionals will have in the next few years do not even exist yet. Waiting for a clear path before preparing can leave you behind…